Betavivo cereal: the health cereal from Sweden

There’s a lot of cereals out there, but very few which are actually healthy – here we take a look at Betavivo cereal from Sweden

When we think of Sweden it’s easy to imagine beautiful forests, fresh air and clear water but is this the reason why the Swedes seem to glow with health? Not everyone in Sweden is a paragon of healthy living but with an average life expectancy of 81.4 years, this puts Sweden ahead of most other European countries and suggests the Swedish way of life is something we should consider.

At the very least, the Swedes’ positive attitude, active lifestyle and well-balanced food culture should inspire us. Dr. Charlotta Buch from Swedish company Betavivo, the cholesterol lowering cereal which is taking the UK by storm, said: “Living in harmony with nature is important to lots of people in Sweden. We like to walk, run, go for a cycle ride and eat food that’s traditional and natural, like lots of fresh fish, vegetables, berries and whole grains.

Read more: Getting healthy for your wedding day

“It’s also about having a good work-life balance. We respect the need to have time away from work, to unwind and regenerate. All these things are easy to do yet so important.”

Betavivo cereal is a health cereal from Sweden
Betavivo cereal is a health cereal from Sweden

Top Swedish health tips:

  • Enjoy A Massage. A Swedish massage can improve circulation, joint mobility and immune system functioning. It’s also extremely relaxing!
  • Have herring handy. A great source of Vitamin D, as well as other vitamins, proteins and minerals herring is a staple in Swedish diets, why not add it to yours?
  • Keep Knäckebröd in the Kitchen. 85% of Swedish households have Knäckebröd, or Crispbread, in their cupboard. It’s wholegrain properties reduce the risk of diabetes type 2, high blood pressure and heart attacks.
  • Get Physical. Seven out of ten Swedes say they go to the gym or engage in sport every week. That’s higher than any other European country. It’s medically proven that partaking in regular physical activity lowers the risk of coronary heart disease and stroke by 35%, depression by 30% and colon cancer by 50%.
  • Benefit from Beta-glucan. Beta-glucan is a natural substance found in oats. Consuming the recommended daily intake can dramatically lower cholesterol. The Swedish are a step ahead of us at finding this out, that’s why Betavivo is already flying off the shelves over there!

Read more: How to be more mindful in everyday life

Betavivo cereal, the oat cereal from Sweden, is proven to reduce high cholesterol by 10-15%. Mix it with some fresh fruit and a little yoghurt and enjoy a delicious breakfast, which can also cut your risk of heart disease by 25 per cent.

The all-natural cereal contains beta-glucan, a soluble fibre derived from oats, which is known for its heart health benefits and ability to maintain healthy blood sugar and cholesterol. Beta-glucan works by dissolving in the stomach to form a gel that binds bile acids. As the liver produces new bile acid it “draws” cholesterol from the blood and carries these out of the body.

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