Let them eat cake! New data reveals that last-minute lovers are choosing cake over flowers this Valentine’s Day
New data from same-day delivery business Gophr suggests Valentine’s Day gifting in the UK is increasingly divided between those who plan ahead and those who rely on last-minute delivery. And cakes are emerging as the gift of choice for these last-minute lovers. Analysis of Gophr’s delivery data from February 2025 shows that cake deliveries quadrupled […]









