A new home care business in Stoke-on-Trent has set its sights on becoming the leading provider in the area.
Businesswoman Lily Man recently set up SureCare Stoke-on-Trent and the company has just secured its registration with the Care Quality Commission.
It means that Lily and registered manager Michelle Blunt can now provide a complete range of regulated and non-regulated home care services to people in Stoke, Newcastle-under-Lyme, Hanley and Tunstall. The company is based at Trent House in Victoria Road in Stoke.
The pair have already recruited a senior care worker and two further care workers and expect to grow their team to 50 within the next 12 months to meet the needs of local people which they anticipate will be a mix of private paying and local authority clients.
Lily, who lives in Market Drayton, was inspired to launch her own business after being cared for by her family when she had a chronic health condition. Before moving into the care sector, Lily had a successful career in financial services.
Michelle, who joined SureCare Stoke-on-Trent earlier this month, previously worked for another national home care provider in the region for over 10 years rising to the position of General Manager.
Lily said: “I am delighted to welcome Michelle to the SureCare team. She has a wealth of experience, great local knowledge and shares my drive to deliver high quality home care to people in Stoke, Newcastle-under-Lyme, Hanley and Tunstall.
“We have spent the last couple of months putting in place all our systems and processes and we are now starting to onboard clients.
“We can offer full domiciliary care packages as well as non-regulated services such as cleaning, shopping and helping clients to continue living as independent a life as possible, for example attending functions and other activities.
“We are there not only for the client, but also for the wider family, such as allowing a son or daughter to focus on spending quality time with a parent while we take care of the day-to-day requirements.
“I want SureCare Stoke-on-Trent to be known for providing great care, the best possible communication, innovation and, where appropriate, using technology to enhance a client’s experience.”
Michelle said: “I am excited to help Lily establish SureCare Stoke-on-Trent as the leading provider of home care services.
“We are passionate about reaching out to clients across the whole of our area, ensuring that everyone can access the best possible care no matter where they live. There is an older demographic in Stoke and the surrounding areas with many people having previously worked in industries such as mining, potteries and steel.
“We are also looking forward to creating jobs in the area and are looking for care workers with the same passion to deliver true person-centred care. We want SureCare to be the go-to company for all your home care services.”
