M&S at Wolstanton Retail Park has welcomed Estée Lauder, one of the world’s leading skincare and make-up brands, to its beauty section.
As M&S strengthens its beauty offer, M&S Wolstanton is one of 17 stores across the UK to launch a brand-new dedicated Estée Lauder counter, with expert beauty advisors on hand to help.
Customers can now discover and shop Estée Lauder’s global bestsellers, including Double Wear Stay-In-Place Foundation and its award-winning Advanced Night Repair Serum, which launched in 1982.
The brand is known for its science-backed formulas and prestige positioning, meaning M&S customers can explore targeted, high-performance skincare backed by over 75+ years of research.
Other favourites available in-store include Revitalizing Supreme+, Re-Nutriv and Futurist Hydra Rescue Moisturising Foundation as well as the soon-to-be-launched Advanced Night Repair Eye Lift & Sculpt.
More than 400 new Estée Lauder skincare and make-up products are also launching on M&S.com this month.
The expanded partnership between M&S and Estée Lauder builds on the success of Estée Lauder Fragrance at M&S, which joined the retailer’s beauty offer in 2023 – and was the best-selling branded fragrance on M&S.com last year.
Jo Elliot, Store Manager at M&S Wolstanton, said: “We are so excited to now have Estée Lauder in our beauty hall in-store and I know customers will absolutely love the new products! We always want to offer the very best of third-party partners alongside our own-brand range and we’re thrilled to be one of the 17 new locations to have a dedicated counter. Our expert beauty advisors are ready and waiting, so if you’re looking for the perfect skincare or make-up choice, make sure to visit us!”
Estée Lauder is the latest brand to join M&S as part of its wider ‘Brands at M&S’ strategy and brings the total number of third-party brands available in-store and online to 53. Third-party brands now represent over 40% of total sales in M&S Beauty.
Luke Evans, Vice President / General Manager at Estée Lauder commented on the partnership expansion: “We are thrilled to partner with M&S, a trusted and growing beauty destination, to bring our iconic products to M&S customers. Grounded in our night science leadership, skin tone authority, and fragrance expertise we are excited to deliver our best-in-class products and an elevated high-touch experience to the M&S Beauty Hall.”
