Beautiful floors by design at the Floor Stoor Fenton

Providing thousands of customisable options to beautify your floors and finish off all the rooms in your house in style.  The flooring in your home can raise your interior design vision to another level.   Flooring can be important to keep your rooms warm in the winter and cool in the summer. The type of materials used can either contrast with the décor or can finish off a period property with age-appropriate finesse.  The various finishes can be a cost-effective solution and many of the finishes are very close to stone, tile and wood but with the benefits of being easier to lay, much more affordable and easier to clean.  However, the luxury of real oak can be hard to resist and given that it will last a lifetime and beyond as well as looking beautiful for years to come.

This small family-run business has over 30 years of experience in the industry and has been serving Stoke-on-Trent and the rest of Staffordshire since 2008.

They are a specialists in Laminate, S.P.C (Stone Polymer composite), L.V.T (luxury vinyl tile) and engineered oak.

The Floor Store is the only bespoke supplier in Stoke-on-Trent and has won several prestigious awards in the business. They were awarded the 2020 SME UK Awards for the best hardwood and laminate retailer in Staffordshire and the leading provider of bespoke oak flooring in the West Midlands. . They have also been ranked in the top three best flooring contractors in Stoke-on-Trent for 2021, 2022, and 2023.

The Floor Store provides impartial, expert advice to help you choose the right floor material based on the traffic it is going to receive. They offer luxury brands such as Ted Todd, Floorify, Berry-Alloc, Moduleo, Quick-Step, Core-tec, Junckers and Classen.

For the customer who knows exactly what they want, they are the only providers in Stoke on Trent of customisable real wood options.  Any project, any scale can be accommodated.

They also have an extensive range of off-the-shelf options to choose from, including 450 laminates, 150 L.V.T and S.P.C, and over 120 engineered options. Their services not only include recommending the right floor materials but also the correct fitter to do the job. They work with some of the best fitters in Stoke-on-Trent and the surrounding areas. If you have a fitter ready to go, or if you want to do it yourself then, of course, supply only is always available.

The Floor Store has provided flooring for 2m2 bathrooms to 200m2 competition-level ballroom floors, including the Sanctuary Dance School in Stone, which speaks to their expertise in the field. When it comes to quality flooring solutions, The Floor Store is the clear choice. Contact them today and see for yourself why they are the best in the business while also supporting a small independent family-run establishment.

To contact us call or visit our showroom  a Victoria Road Fenton Stoke on Trent

 Or email any questions  to 


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