Florette 25th anniversary 12.03.2024

FLORETTE CELEBRATES 25 YEARS IN LICHFIELD

Lichfield based Florette is celebrating 25 years of manufacturing the country’s favourite salad brand from its Fradley Park HQ . 


Florette currently employs 377 staff at the Fradley Park site and the UK’s No. 1
* salad brand sells over 17m packs annually and is bought by over 3.4 million shoppers across the UK.

 

In celebration of the milestone, Florette hosted an exclusive celebration for office and factory staff at Florette House on Wood End Lane. The celebration included presentations and awards for long service members, drinks and branded cupcakes and culminated in the unveiling of a new logo outside their HQ building.

 

Thanks to its committed strong local workforce – many of whom have been with the company since production started at its purpose-built facility in Lichfield in 1999, Florette now supplies prepared salad bags and beetroot across the UK and Ireland and has produced 1.6 billion bags of salad- that’s the same weight as around 35,000 elephants!

 

Murielle is one such employee. Now Head of IT for Florette across the UK, she started at the company in her twenties only a few months after it opened its Lichfield site: “I first applied for a job at Florette as I was keen to find a role where I was able to speak my native language, French. I started in customer services and have been involved in six departments across the business as it has grown. Despite the transformation of the scale of the business, the passion, team spirit and camaraderie of the people that work here remains the same.”

 

Vinesh, who works in Quality Control and was awarded a long service presentation from Florette MD Doug Robertson adds: “There have been many changes over the last 25 years like going from paperwork to everything being digital, and the technology we use, but the high standards of quality and attention to detail is something that will never change and will always be a priority. That is very important to us all at Florette.”

 

Living and working locally, Florette’s employees are passionate about contributing to and being actively involved in the community, from supporting a local 10k run-through to fundraising for the likes of Donna Louise and St Giles Hospices to volunteering at litter picks. During the COVID-19 pandemic, tortoises at The T Lady Sanctuary had bags of free Florette Classic Crispy donated to them as the salad mix is something that Tortoises really enjoy.

 

Florette is also recognised by FareShare as one of the charity’s Leading Food Partners. The partnership sees tonnes of surplus salad redistributed to the charity’s network, helping to tackle food waste while providing nutritious, healthy foods to families at risk of hunger. The produce not suitable for humans doesn’t go to waste either. Instead, it is donated to feed livestock on local farms and reintroduced into the soil as a natural fertiliser.

 

On hosting the event, Site Manager Chris Hynes said, “From the network of local farms supplying our produce to those working at the site, people are at the heart of our business. Today not only recognises a milestone for the company but also congratulates and recognises the dedication of dozens of colleagues who are celebrating over two decades of service and have shaped Florette into the business you see today. We’re looking forward to what the next 25 years will bring.”

*Nielsen & Kantar 52 w/e December 23 2023

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