Beth and Andy

Changing the Face of Luxury Bathroom Design

A Staffordshire plumbing and heating company has launched a brand-new luxury arm to its business transforming the way bathrooms are designed using 4D technology – one of the first companies in the county to do so.


From their new design studio in Blythe Bridge – Action Bathrooms give customers the opportunity to step into a virtual world to see exactly what their brand-new bathroom could look like in their interactive design theatre.


Using interactive 4D technology similar to that seen in TV programmes like: ‘Your Home Made Perfect,’ and ‘Grand Designs,’ customers wear virtual headsets to see their design first-hand. The technology allows them to move around the room, turn taps on, open draws and even stand in the shower.


Action Bathrooms is part of Action Heat Group which was founded by business partners Andy Galletely and Beth Colley five years ago. Predominantly focusing on plumbing, heating and boiler installation, the company has gone from strength to strength and now have a team of 14 subcontractors who work all over the Midlands. Their sub brand Action Bathrooms offers luxury, dream bathrooms to customers who want something above and beyond high street bathrooms. Work started on the design studio in Uttoxeter Road in December 2022, and they moved in, in June 2023.


Beth who works on the designs said: “We pride ourselves on going the extra mile for our customers and providing enhanced levels of customer service – the design studio helps us do that through our fantastic new brand Action Bathrooms. We want our customers to see first-hand what their dream, luxury bathrooms will look like in their own home and the technology we have helps us do that.


She added: “We’re doing very well and word has travelled fast but it’s important to us, that no matter how much we grow, we stay true to ourselves, keep our feet on the ground and continue to deliver a quality service that our customers know they can trust. Plumbing, heating and boilers are our bread and butter, but we do find that when people use us, when they want a new bathroom, they come to us, which is great. Going forward we’d really like to expand the design studio service to customers further afield.”


Andy said: “I’m from Blythe Bridge originally so it’s great to bring our business here. It’s been a real team effort with both our families working hard behind the scenes to bring our vision to life. The team we’ve got has been fantastic and we’re so grateful to have them on board. We’ve already gained lots of jobs from people in the village thanks to word-of-mouth recommendations and we’re looking forward to building our client base. Through Action Heat Plumbing & Heating we’ll fix anything from a leaking tap to a boiler breakdown, to fitting brand new boilers and through Action Bathrooms we design and install luxury, bespoke bathrooms with a real wow factor.


He added: “The 4D Design Theatre has gone down really well. It’s fantastic technology in a great environment. It’s by appointment only so we make sure there are refreshments on tap (no pun intended) and that each customer gets the time they need to help plan their dream bathroom. There’s nothing like what we provide within a 40-mile radius so we’re excited that we’ve brought it to Stoke-on-Trent.”


Over the coming months they are looking to recruit staff to work in the design studio and have just appointed their first apprentice.


For more information, please go to, email or call 01782 960866.


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