Cycling Legend to Host Meet & Greet at Trentham and 50-Mile Cycling Event
PAU, Staffordshire’s leading destination for running and cycling enthusiasts, is thrilled to announce Sir Bradley Wiggins as its newest brand ambassador. To celebrate this exciting partnership, PAU is hosting a series of exclusive events on the weekend of September 28th-29th, providing fans with the opportunity to meet and ride with the iconic cycling champion at Pau Run & Ride in Trentham Shopping Village.
As part of his decision to partner with PAU, Wiggins was particularly drawn to Project PAU and Team PAU, two key initiatives that reflect his passion for making cycling more accessible to all. Through a free online cycling academy and a fully funded junior cycling team, PAU is dedicated to helping young riders who lack the resources or guidance to enter and succeed in the sport. With cycling being an expensive discipline to break into, PAU’s initiatives ensure that young talent, regardless of financial background, can develop skills, compete, and thrive.
“Cycling is a tough sport to access, especially for kids who might not have the funds or support to get started,” said Sir Bradley Wiggins. “What PAU is doing with their free cycling academy and junior team is inspiring. I’m excited to support this mission and be a part of something that’s truly making a difference.”
Saturday 28th September: Meet & Greet at PAU Run & Ride, Trentham
On Saturday, 28th September, between 12pm & 3pm, fans are invited to PAU Run & Ride at Trentham Shopping Village for an exclusive meet and greet with Sir Bradley Wiggins. This event offers a rare chance for fans to meet the legendary Tour de France winner, get their merchandise signed, and capture a photo with the man who has inspired countless riders around the world.
Sunday 29th September: Ride with Wiggins – A 50-Mile Cycling Event
“Ride with Wiggins” is an exciting 50-mile cycling sportive starting at Sandon Hall in Stafford from 8am on Sunday 29th September. Participants will ride alongside Sir Bradley Wiggins, following a route carefully curated by RideStaffs. With one all-road and one 20% off-road option, this event is designed to challenge and inspire cyclists of all levels. The £50 entry fee includes parking at Sandon Hall, a checkpoint feed at Sugnall Walled Gardens, GPX files, first aid support, and mechanical assistance.
“We are incredibly excited to welcome Sir Bradley Wiggins to the PAU family,” says Paul Ball, Business Owner. “His commitment to excellence, passion for cycling, and dedication to inspiring others align perfectly with our values at PAU. We look forward to an unforgettable weekend with Bradley and our community of cyclists.”
For more information about the events or to register for the “Ride with Wiggins,” please visit https://www.pau.co.uk/blog/ride-with-wiggins/
