Beaverbrooks at The Potteries Centre in Stoke on Trent, will temporarily close its doors from the end of trading on Sunday 31st August 2025 as it prepares for an exciting store transformation.
The jeweller, renowned for its quality diamonds, watches and jewellery, is investing in a full refurbishment designed to elevate the in-store experience. The project will see a redesigned layout, updated décor and stylish new finishes, creating a modern and welcoming environment for customers.
The team is currently planning to reopen on Tuesday 16th September 2025, following a day dedicated to re-merchandising and restocking. However, this date is provisional and may be adjusted if the final preparations require more time.
When the doors reopen, Beaverbrooks will continue its long-standing commitment to delivering exceptional service alongside a carefully curated range of fine jewellery and luxury timepieces.
Key Information:
- Location: The Potteries Centre, Stoke-on-Trent
- Closure Date: End of trading, Sunday 31st August 2025
- Planned Reopening: Tuesday 16th September 2025
