Jen Lindsey-Clark, the chocolatician made famous for sculpting life size chocolate replicas of King Charles, the late Queen and Willy Wonka has now teamed up with REESE’S UK to make one lucky Brit’s chocolate dreams come true.
This Halloween, “Become a REESE’S Treat” campaign is a unique and interactive competition inviting shoppers across the UK to immerse themselves in the spirit of the season. Until 7 November 2024, participants have the chance to win a one-of-a-kind sculpture of their head and shoulders crafted entirely out of the iconic sweet and salty combination of chocolate and peanut butter.
Fans can enter by scanning a QR code available on REESE’S in-store adverts at point of sale or by following a link shared on REESE’S UK social media channels. One lucky winner will be immortalised in delicious fashion with chocolate sculptures created by Jen Lindsey-Clark, and her team at Chocolatician. This lucky winner will also receive a £5,000 cash prize, adding a sweet treat to their Halloween festivities.
Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, commented, “Halloween is becoming more popular every year in the UK, with double-digit growth (+12%) in consumer spending reported for Halloween 2023 . The fancy dress parties, the trick-or-treating—it’s an Anything but Ordinary time of year. And Reese’s is the perfect brand to make sure your party is unforgettable, and your house is the best on the block! The ‘Become a REESE’S Treat’ competition is an exciting way to engage with our consumers and ensure REESE’S remains a top choice during this vibrant seasonal event.”
The REESE’S Halloween range can be found in Tesco, Sainsbury’s, ASDA and Morrisons.
